Universal/DreamWorks Animation's Trolls World Tour, which was scheduled to open in cinemas in the USA on April 10, will now go out day-and-date in homes and on the big screen.
That studio would cut short run movie theater supports digital rental - even at $ 20, which is about five times as much as nearly a standard price of $ 3.99 on Amazon, iTunes and other digital retailers - is nearly unprecedented in Hollywood.
NBCUniversal announced today that its movie studio Universal Pictures and specialty label Focus Features will be releasing their films in theaters and on-demand, simultaneously. It will also release Trolls: World Tour for digital at-home rental at the same time as its cinema release. Authorities have since ordered cinemas in Los Angeles and NY to shutter and Regal Cinemas, the nation's second biggest circuit, is closing all its locations until further notice.
To try and keep things on schedule, Comcast and NBCUniversal announced a big move today that will see movies now in theaters also arrive in your home via rental. Los Angeles Mayor Eric Garcetti and New York Mayor Bill de Blasio have ordered cinemas to close in order to slow the spread of COVID-19. The announcement is a blow to movie theaters, which have long resisted any attempts to shorten the amount of time that movies are available exclusively on the big screen. This doesn't mean every Universal film set for 2020 will arrive this way, but it's predicted that the policy will stay in place while public health is fully at risk. Will other studios and distributors follow?
In reaction to the situation around the expanding Coronavirus, many governments worldwide are using restrictive measures to reduce social contact.