Facebook will downgrade video streaming quality on its platform and on Instagram in Europe, the latest USA tech giant to respond to an European Union call to stave off internet gridlock as thousands work from home due to the coronavirus outbreak.
Out of the 11 streaming video companies that COAI wrote to, Disney's Hotstar, Zee5, Viacom 18 and its Voot brand have agreed to reduce bitrates so that telecom networks are under less pressure. It includes a request asking the platforms to stream in Standard Definition (SD) instead of High Definition (HD). "We believe that during this critical time, it is absolutely essential for the streaming platforms to cooperate with TSPs so as to manage the traffic distribution patterns which are likely to strain the network infrastructure at a time when it is needed for various critical requirements". The COAI further said that there are various measures that the streaming platform companies can undertake in the current situation to provide a suitable level of service to their customers at the most appropriate bitrate required.
COAI noted that if the demand from streaming services will be low, the infrastructure of TSPs can be used to facilitate remote working, online education, digital healthcare, payments, public healthcare. COAI has also urged these platforms to remove advertisements and pop-ups from the platforms as they consume high data. "Our service is built for India and its mobile-first and cost-conscious consumers".Читайте также: Brent crude extends fall as coronavirus shutdowns sap demand
He added that if advertising was also taken off, it would lead to some revenue loss, for sure, but would help telecom service providers to cope with the "growing surge" in data demand. Naturally, we've turned our heads towards the internet in the form of streaming services and multiplayer video games to keep our minds off all that's going in the world.
"We optimise our encoding on the basis of the type of content complexity (entertainment versus live sports) and we also extensively measure the most common bit-rates that customers can stream at in order to be lean on data".
Netflix and other streaming companies, such as Amazon and Apple, have taken similar measures in Europe.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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