"We wanted this year's Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient", MacNeil said in the statement.
According to a statement from the university, MacNeil had lost three previous dogs to cancer when an ultrasound found a tumor on Scout's heart last summer.
"There he was in this little room, standing in the corner... and he's wagging his tail at me". I'm like, 'I'm not putting that dog down. As MacNeil tells it, he knew from the beginning he had to save Scout. "It's that I'm a cancer survivor, had a tumor on my heart and only a one percent chance of survival".
Scout was diagnosed in July 2019 and by September his tumour decreased in size by 90 per cent.
Scout's tumour is now nearly gone.
'Scout is kind of the ideal patient in that he's tolerated multiple modes of therapy very well, his primary tumor has responded beautifully to treatment, and we've been able to maintain his quality of life at a very high level, ' David Vail, professor of comparative oncology at the School of Veterinary Medicine, said.
MacNeil was so grateful that he chose to take out a 30 second Super Bowl ad to showcase the work of the veterinary school and its cancer research efforts. Don't worry, your tough guy / gal reputation is safe with me; we can all be big ol' softies together when we watch the game on Sunday.
Even so, the team was surprised to hear that MacNeil was creating a Super Bowl ad to highlight their work with Scout.
'This is an unbelievable opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide, ' dean of the School of Veterinary Medicine Mark Markel said.
'So much of what's known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine. At the end of the spot, viewers are encouraged to donate to the school's cancer research efforts at weathertech.com/donate. We're thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too'.