"With one week left in the season, a knockout punch by the Mayweather-McGregor fight on Saturday night delivered another punch to the summer box office bottom line with the first time since the weekend of September 5, 2014 for a three-day frame to earn less than 70 million US dollars", wrote movie analyst Paul Dergarabedian at comScore in an email to Xinhua.
For the second straight weekend, "The Hitman's Bodyguard" claims #1 at the U.S. box office.
It wasn't merely the fact Hurricane Harvey was delivering catastrophic damage or that Mayweather and McGregor were mixing it up in the boxing ring that kept people away from theaters over the August 25-27, 2017 weekend.
The action comedy starring Samuel L. Jackson and Ryan Reynolds was projected to take in $10 million Friday through Sunday in theaters in the United States and Canada, the industry tracking group comScore reported.
The horror film holdover "Annabelle: Creation" followed in second with $7.4 million in its third weekend. The haul improves its cumulative gross to $39.6 million.
The Weinstein Company's animated adventure tale "Leap" opened this weekend in the third place with an estimated 5.015 million USA dollars. The animated family picture tells the story of a young orphan, voiced by Elle Fanning, who dreams of becoming a ballet dancer in 19th century Paris.
Rounding out the 10 most-popular films in North America this weekend were "Dunkirk" ($3.9 million), "Spider-Man: Homecoming" ($2.7 million), "Birth of the Dragon" ($2.5 million), "Mayweather vs. McGregor" ($2.4 million) and "The Emoji Movie" ($2.3 million). Fingerprint/Bleecker Street's "Logan Lucky" completed the top five with $4.1 million in its second weekend, bringing its ten-day total to $14.8 million. The film stars Channing Tatum, Adam Driver and Riley Keough in an unconventional heist comedy set at a NASCAR race.