It didn't even reach its first birthday, but the social networking giant chose to pull out the app from the Google Play Store since August 4. Now Facebook has an effective competitor under its belt-and one that has amassed a slightly larger following than Lifestage.
The social networking behemoth has shuttered its ill-fated teen-focused app Lifestage, which was essentially a complete Snapchat clone.
Even though the app never managed to catch on among teens, Facebook said that feedback from Lifestage has informed its other Snapchat-like, camera-centric slew of products, like Instagram and Facebook Stories.
When it was launched in August 2016, the coder behind the app, Michael Sayman, claimed that the idea was to reimagine what Facebook would have been like if it had been created in 2016. And so here we are, saying goodbye to an app that didn't really serve much of a objective for the rest of the non-high school world. It had mostly one-star reviews at the time it was pulled and ranked #1,392 in the App Store's social media category at the time it was pulled, according to data from App Annie. A Facebook spokesperson said that they learned a lot from Lifestage when it comes to the online behavior of twins.
"We originally launched Lifestage to make it easier for teens in the United States to connect with others at their school by creating a video profile with content for all of things that make up their identity".
FB has had much more success in taking Snapchat features and incorporating them into its existing Facebook and Instagram apps. The Facebook Groups app had grown to be very buggy in recent months, often to the point of becoming unusable.
It's the second bit of pruning in the space of a few days for Facebook, which has also announced its intention to ax the standalone Facebook Groups app that has been around since 2014.