But briefing the president on only positive news struck former White House officials as weird.
Because good news is exactly what Trump receives, twice a day, packaged in a folder for him by the White House communications team, according to a new report by Vice News.
"If you are doing a good job as President, you don't need a special folder", Pfeiffer tweeted out.
Consisting of about 20-25 pages, the packet is filled with screenshots of positive cable news headlines, admiring tweets, transcripts of positive TV interviews, praise-filled news stories, and sometimes just pictures of the president on TV looking powerful, Vice News reported, citing White House sources.
The role of delivery boy was supposedly coveted by former Chief of Staff Reince Priebus and former press secretary Sean Spicer, who both wanted the privilege, the White House sources claimed.
Officials reportedly trawl through all sorts of news mediums-TV, websites, newspapers, Twitter-in preparing the folder.
According to Vice, the documents follow much the same pathway as political communications-related materials in other recent presidencies - starting with information monitoring at the Republican National Committee in the early morning, and progressing through the White House communications staff and onto the President's desk. It's even apparently called the "propaganda document" by White House staffers, but that's not even the best detail, nor is it even that the only note the propaganda department has apparently gotten so far is "it needs to be more fucking positive". Sean Spicer disputed the report, but did not say specifically what was wrong about it.
The folder, which has been dubbed the "propaganda document" by some in the White House, is collated by the communications team. Vice added that on the days there isn't enough positivity to pass along, staffers begin asking the RNC for flattering photos of the president.
"Maybe it's good for the country that the president is in a good mood in the morning", one RNC staff member told Vice.
David Axelrod, who served as a senior adviser during Barack Obama's presidency, told Vice News, "If we had prepared such a digest for Obama, he would have roared with laughter".
The first "Real News" video appeared a little over a week ago on Mr Trump's Facebook page and featured the president's daughter-in-law, Lara Trump, who is married to his son Eric.