The service is exclusively for Bravia TV owners and uses proprietary always-on "Pure Stream" technology to stream videos at up to 80 Mbps, allowing for "lossless" picture quality that's comparable to Blu-ray for a wide range of content. In contrast, popular streaming platform Netflix and other giants recommend maintaining an internet speed between 15 and 25 megabits per second to achieve proper 4K ultra-HD streaming quality.
As mentioned, the streaming platform will come with new Bravia XR 4K and 8K models out of the box, and Sony adds that users can stream multiple Sony Pictures titles "anytime and as many times".
Powered by the Cognitive Processor XR, the TVs use a new processing method that incorporates artificial intelligence (AI) that is created to replicate the ways humans see and hear.
The platform is preloaded on new Bravia XR TVs, and users will be given a number of credits depending on the model they buy. It remains unclear whether users can keep the Sony titles which they accessed via credits.
On the purchase of Bravia XR TVs, buyers will also get vouchers that can be used to stream different tiles.
Among the titles available for streaming, Sony has promised "the largest IMAX enhanced movie collection", with remastered IMAX picture and DTS sound.
To watch the movies, viewers must redeem "credits" that they cash in to watch a movie.
Meanwhile, Sony recently unveiled the Bravia XR LED and XR OLED TVs that feature the Cognitive Processor XR to deliver "cognitive intelligence".
Powered by the Cognitive Processor XR, the Bravia TV's use a completely new processing method that goes beyond conventional AI, created to replicate the ways humans see and hear.
The three new Sony TV models are named Master Series X90J/X95J 4K LED, the Master Series A80J/A90J OLED and the Master Series Z9J 8K LED, all of which utilize the Cognitive Processor XR for active video and audio analysis.