Black Friday shoppers forgo lines for online
- par Xavier Trudeau
- dans Financer
- — Nov 30, 2020
American consumers, staying home amid the coronavirus pandemic, spent US$9 billion (S$12 billion) online last Friday, a 21.6 per cent increase from the same day previous year, the Adobe software firm reported on Saturday.
Amid the COVID-19 pandemic, USA online sales this Black Friday surged almost percent to a record $9 billion in the U.S., according to Adobe Analytics.
Adobe Analytics expects Black Friday and Cyber Monday 2020 to be the two largest online sales days ever in the US.
Consumers spent $9 billion on the day after Thanksgiving, which is 21.6 percent higher than the same day past year. It says online spending the day after Thanksgiving rose almost 22%.
Meanwhile, consumer visits to physical stores in the United States declined by 52 per cent on Black Friday compared with a year ago due to social distancing requirements, according to preliminary data from Sensormatic Solutions.
Gaming consoles, televisions, kitchen equipment, smart speakers and office gear like laptops and printers were on the Christmas lists for families staying at home more this winter, the Post reported. And that's a marked increase from past year when it was about $1 out of every $5. "Shoppers are spreading out their shopping throughout the holiday season because of concerns about social distancing and the pandemic", Brian Field, a senior director at Sensormatic Solutions, told CNBC. "This was compounded by retailers not offering as many in-store doorbusters and the increasing adoption of e-commerce". During the holiday season, retail stores are expected to have a 22.5 to 25 percent reduction in traffic compared to past year.
Black Friday sales dropped in retail stores across the U.S. Sales are expected to total US$10.8 billion to US$12.7 billion, up by 15 per cent to 35 per cent.
"I've been waiting for this day for a long time to buy towels and sheets, everything else that I need", said Peralta. This was to avoid crowds and to do their best to not spread the virus.
