The Amazon company, mostly known for its audiobooks, already gives access to hit podcasts such as Pod Save America, You're Wrong About, This American Life, Conan O'Brien Needs a Friend and FiveThirtyEight Politics.
As the picture above shows, these podcasts can now be accessed in the Audible app. The edge reports that Amazon will also be making the content available on its Audible Podcasts website in the near future.
The Audible site will start featuring third-party podcasts alongside various audiobooks and Audible Originals under a dedicated section starting Wednesday, as reported by Variety. The $7.95 per month membership now offers over 11,000 pieces of content from names like Common, Jamie Lee Curtis, Tom Morello, Blake Griffin, André Aciman, Tayari Jones, Jesse Eisenberg, St. Vincent, Kevin Bacon, Kate Mara, Maria Bamford, Alanis Morissette, Harvey Fierstein and more.
Recently, the company has ventured into the podcast category in the Audible app. In fact, it has added several original shows to its podcast category.
Video streaming platforms are jam-packed, and it is very little or no room for a new player to survive.
Image Credits Audible
It seems that Audible will use the free programming to entice users to subscribe to its paid service, where they'll gain access to Audible's collection of exclusive programs, Audible Originals.
However, there is a catch. However, it has to be said that Audible has a long way to go for this. There are older and more established offerings like Stitcher, as well as some of the newer but fairly dominant offerings like Spotify Podcasts and Google Podcasts.
Moreover, Amazon is really bulking up its Audible podcast offerings by including thousands of free podcasts. Though this does not mean it is now at par with the likes of Spotify and Apple Podcasts.
However, Spotify is still amongst the leaders with lakhs of podcast shows on its platform.