However, the new addition to Kardashian West's SKIMS brand was met with mixed reactions, with some people accusing Kardashian of implying that pregnant women need to be concerned about the appearance of their bodies. So, why would anyone assume her messaging is different with this maternitywear line? While she worked to save face and rebrand, I sat back and rolled my eyes. Everything that is attached to the Kardashian name is calculated and vetted, so to pretend they missed the name's association to the traditional Japanese dress, the kimono, is just embarrassing and I had no empathy for her.
"Launching on Wednesday, September 16 at 9AM PT / 12PM ET in 9 colors and in sizes XXS - 5X exclusively at SKIMS.COM". Those against the collection are criticizing pregnancy shapewear because they want to normalize the pregnant body and all its insane curves, stretch marks, and growths. You can pre-order from the collection, which ranges in price from $34 to $68 and seems to be skin tone-inclusive.
"I'm not doing it get a waistline, I merely want to wear underwear that's pretty, that I feel good in, that's soft, that's comfortable, that stretches nicely over my belly and that my p***y doesn't eat", she said.
She concluded her message that pregnant women around the world gave "majority of positive feedback", adding, "I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most, during pregnancy and after".
© Provided by Parents Courtesy of Melissa Bykofsky The author and Parents.com deputy editor, Melissa Bykofsky, at 30 weeks pregnant.
Kim Kardashian West found herself in a familiar spot over the weekend: defending one of her business decisions after it came under criticism.
"It provides support to help with the uncomfortable weight being carried in your stomach which affects your lower back and the compression on the leggings helps with pain relief caused by swelling", the 39-year-old wrote in a series of tweets. I was sitting here nodding along as I read. Nobody thinks that. Just trust me when I say that'.
The "Good Place" star took issue with the brand as well as society, which she said "has failed us immensely" because of the focus on women's bodies before and after pregnancy.
"It rolls up in there, and doesn't even look like I have underwear on". Jameela was discussing the general discourse online surrounding pregnancy body shaming and pregnant women wearing shapewear to look slimmer instead of for support.
On Monday, she explained on Dear Media's "The Papaya Podcast" that she's not "saying that we should cancel the Kardashians", but rather trying to hold them accountable for their marketing. Remember that FridaMom commercial that was pulled from the Oscars because it was just too honest about postpartum bleeding? Kim also confessed that it is something she must have needed back when she was pregnant. Easy, right? I'd make sure they are taking the walk in a normal oversized T-shirt and low-rise shorts, of course. But what you're forgetting is that none of us think that this is making us smaller. "What you've been waiting for: @SKIMS Maternity is coming soon!"