The Star Wars actor, 28, said the fragrance firm's decision was "wrong, ' writing on Twitter that while he accepted companies use different representatives around the world, 'dismissively trading out one's culture this way is not something I can condone".
Click inside to find out what a rep for Jo Malone said in response...
In the original video, Boyega is seen in his London neighborhood and hanging out with his racially diverse friends and his family members. "The film celebrated by personal story - showcasing my hometown, including my friends and featuring my family", Boyega wrote.
However, the ad shown in China saw Boyega replaced with the Chinese star Liu Haoran - a move that the company has now admitted was a misstep. When I joined the brand as their first male global ambassador previous year, I created the short film we used to launch the campaign.
Mr Boyega also directed the advert, based around his personal experiences, for the scented candle brand, titled London Gent.
He also discussed the all too common experience of Black actors and models of hairdressers being unable to style their hair properly and the significance of his own hair growth journey over the past two years. The brand reshot the commercial with Chinese actor Liu Haoran without getting John's consent.
"We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign".
"The concept for the film was based on John's personal experiences and should not have been replicated", the statement read.
Jo Malone London said in a statement to The Hollywood Reporter that the advertisement designed for Chinese audiences was a misstep and has been removed. We respect John, and support our partners and fans globally.
He has been minimised in Chinese marketing material before. He played a leading role as Finn in 2015′s "Star Wars: The Force Awakens", but he and other nonwhite characters were removed or diminished from a Chinese poster for the movie.
What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. "You lot can't rattle me".