He posted selfies of himself on the billboard on Instagram, with some video stories about the stunt.
Only in the flicks, kids.
Steve-O was promoting his new comedy special "Gnarly" by taping himself to a billboard in Los Angeles.
The post said, "I'm attached to a billboard right now", Steve aptly wrote at the beginning of his caption.
The famous stuntman then told devotees, "It's important to me that we not waste any valuable city resources on this", minutes before Los Angeles Fire Department officials arrived at the scene to "rescue" the funnyman.
The stunt was to let "the world to know about this project I worked so hard on", he wrote, referring to Gnarly.
"Hey everybody, so I've been up on this billboard, duct-taped, for an hour and a half now - a little more", the comedian explained.
Nonetheless, images posted on Twitter show firefighters gathering below the billboard, in the 1700 block of North Cahuenga Boulevard, preparing to remove him from the billboard and lower him back to the ground. There are a few cops on the market, however, they say they are not certain that I am committing any offenses. "I don't think so, I paid for the billboard, man".
"Now I really have to go watch gnarly". "Hopefully, nobody gets too upset".
Finally, firefighters came, responding to a call at 9:35 AM, and helped him unwind and climb down. "We're striving to hold them minimum for the hearth division".
He added: "The fire department has a lot of rigs out here, and it takes a lot of resources away from what we should be doing - make people safe".
Although it not clear whether or not he will face any charges for his deed, but he has indeed achieved what he aimed for through this remarkable prank.
The clips are also available for stream on Steve-O's website for those who are 18 years of age or older.