"Over the past year, we have been working with partners in the Indian music industry to build the foundation of a music video industry to build the foundation of a music video experience for our consumers", said Manish Chopra, director and head of partnerships at Facebook India. For this feature, Facebook is partnering with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and many others across the independent music community, publishers and societies.
"Artist/Fan connection on Facebook is deeper and more authentic because of tools like Stories, Live, and custom AR effects". The music videos will appear in the News Feed, and Facebook is launching a Music section in Facebook Watch, where you can explore videos by genre, artist or mood.
Facebook promises exclusive videos in the coming weeks from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez, Calibre 50, and Lele Pons. Users will be able to follow artists directly from the music videos page, instead of having to go to their dedicated music pages.
Bloomberg reported in December that Facebook was looking to acquire rights to music videos from major record labels to boost its Watch video service, while TechCrunch earlier this month said that it could launch licensed music videos in the United States in August. They're about social experiences from discovering new artists with friends to connecting more deeply with artists and people you love.