The Duchess of Cambridge has revealed stories of families struggling during lockdown have moved her to tears. It's since been revealed that she got her gorgeous mask from one of her favourite childrenswear brands, Amaia Kids, where she purchases a lot of Prince George, Princess Charlotte and Prince Louis' clothes.
We bet they'll fly off the shelves - the adult masks are priced at £15 while the children's versions cost £12. She spoke with families at Baby Basics UK, helped load donations, and worked with volunteers in the organization. For the Baby Basics event, Kate changed the way she styled her shirt dress and chose a favorite pair of Tabitha Simmons heels to go with it.
The royal was launching a new initiative with charity Baby Basics.
Kate has now brought together 19 retailers and brands across the United Kingdom to donate items to baby bank operators Baby Basics, Little Village and AberNecessities.
A total of 30 per cent of sale proceeds for Amaia's masks are being donated to the UK's NHS Charities Together fund, plus the company is donating two masks for every piece that is sold.
"Having somewhere to turn to for support is important for all families, and baby banks work every day, up and down the country, to provide immediate, tangible and practical help for parents and carers when they are most in need", Middleton said in a statement.
"Thanks to the generosity of the companies taking part in this initiative, baby banks across the United Kingdom will be able to support even more families through this particularly challenging time".
Baby Basics West Norfolk co-lead Maggie Anderson said: "The Duchess requested to volunteer with myself and a Health Professional to build a Moses Basket, ready to be delivered to a mum in need". To which she reportedly replied: "It must have been so stressful".
The charities, which work to ensure babies have all the essential items they need to thrive, have experienced a significant surge in demand during the coronavirus pandemic.
According to Amaia's website, 30% of the proceeds are going to NHS Charities, a collection of charities that focus on helping hospitals across the United Kingdom. "The struggles they have gone through, the bravery they have shown.in extraordinary circumstances", she added. "Helping their families through extraordinary times".