Due to the 32-year-old's sporadic use of social media, anything she shares is often met with huge fanfare.
But without her trademark straight tresses and winged eyeliner, fans found the 32-year-old nearly unrecognisable in a new photo posted to Instagram. "Black joy is your right", she continued, adding that the proceeds from the single would benefit the foundation BeyGOOD's Black Business Impact Fund, administered by the NAACP. But the representation doesn't stop there (nor should it; hopefully, Black Is King becomes proscriptive for this mission). "We're grateful to Beyoncé for this celebration of the Black experience", tweeted Black culture website Essence.com.
Black Is King is chock-full of guest appearances by a number of artists, though some of them are more well-known than others. "She got to the point where she didn't feel great".
For now, she's at home watching Beyoncé's magic on Disney+-just like the rest of us.
Mass anti-racism protests ignited following the police killing of a black man, George Floyd, in May as the coronavirus pandemic ravages the United States, disproportionately infecting people of color.
"Black is King" was released on the Disney+ streaming platform.
A-listers including the superstar's hip hop mogul husband Jay-Z, actress Lupita Nyong'o, jack-of-all-trades Pharrell Williams and model Naomi Campbell all feature in the production.