Although HBO Max offers more content and capabilities than HBO, at the same $14.99-per-month price, there has been much speculation as to whether HBO Max may be overpriced, particularly in the context of the onset of a recession and formidable competitors such as the $6.9-per-month Disney+.
Cox Communications will give all of Cox Contour's existing HBO subscribers immediate access to HBO Max at no extra cost, in addition to their existing HBO linear and on demand services.
Through the NCTC agreement with WarnerMedia, HBO Max will be made available at launch to independent cable and broadband operators including WOW!; Atlantic Broadband; RCN, Grande Communications and Wave; and MCTV. Notably, missing from the list?
"While we don't typically comment on specific deal terms or negotiations, the fact is that in this instance while we believe that HBO Max would benefit greatly from distribution on Roku at launch, we do not now have an agreement in place", Roku said in a statement to Variety, to whom it had confirmed that the talks were ongoing.
"The launch of HBO Max is an important milestone for our company, and we're excited that these valued partners will be on board for the launch", said Rich Warren, president of WarnerMedia Distribution, in a statement. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons.
Amid pandemic-driven rounds of layoffs and furloughs across the industry, AT&T's WarnerMedia is planning to hire 200 additional staff to support HBO Max. In addition, HBO Max will be available to smaller ops through an agreement with the National Cable Television Cooperative (NCTC). AT&T expects to have 50 million domestic subscribers and 75-90 million premium subscribers by year-end in 2025 across the U.S., Latin America and Europe.