For years, people have used Facebook to buy and sell items, and people wanted social commerce.
Facebook announced on Tuesday it is launching Shops, a service that will allow businesses to display and sell products on its platforms.
Facebook has launched a new feature called Shops that will allow businesses to set up shops on Facebook and Instagram.
It's also worth remembering that the pandemic's economic fallout is already hurting and killing off many small businesses - businesses that post and advertise on Facebook. There are some limited customization options when setting up an online shop such as accent colors, background images, and a different size for product pictures.
Similar to the company's existing advertising tools, Facebook Shops is aimed at businesses of all sizes, providing them simple tools to start selling online.
Customers can access the store through their Facebook page, the new platform Facebook Shops, either directly from the Stories, or the advertisements. "We're building a dedicated shopping tab on Instagram and a destination inside Explore where you can find and buy products you might be interested in".
Facebook is also working with partners like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to support small businesses.
Facebook is starting to roll out Shops on Facebook from 19 May in the US. The result? Artist merchandising stores may soon move over to Facebook or Instagram simply because it reduces administration costs so much.
And if problems arise or a buyer wants to ask questions, they can do so through Facebook Messenger, WhatsApp, or Instagram Direct messages, some of which are already used by companies for that goal. The blog post further says that "you'll be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries, and more". "And we want to help small businesses adapt and make it easier for people to discover and shop for things they love". For example, Shopify said, "Facebook Shops allows Shopify merchants to get control over customization and merchandising for their storefronts inside Facebook and Instagram, while managing their products, inventory, orders, and fulfillment directly from within Shopify".
To recreate an offline store experience, Facebook said customers will be able to reach out to brands and businesses on WhatsApp, Messenger, or Instagram Direct, for queries including product recommendations, shipping, payments, and others.