Because of the level of training and skill required - the industry is particularly looking for those who can work for the duration of the summer harvest between the months of May and September.
The UK Government has urged students and furloughed workers to apply for seasonal farm work.
"We believe that those who are furloughed may be getting to the point that they want to lend a hand and play their part. This ad campaign will shine a light on the invaluable work carried out by farmers throughout Britain and we're hopeful it will help to bridge the labour shortfall".
Peak intervals for harvesting produce run from June to the autumn and it's hoped that folks from college students to laid-off hospitality staff will take the chance.
Prince Charles recorded a video message to support the government's Pick for Britain initiative, aiming to ensure crops are not left to rot in the ground while the annual influx of seasonal workers - usually relied on by growers across East Anglia - are restricted from travelling from eastern Europe during the coronavirus lockdown.
The prince, who runs an natural farm at his dwelling in Gloucestershire, says within the video: 'Food doesn't occur by magic, all of it begins with our outstanding farmers and growers.
'If the last few weeks have proved anything, it is that food is precious and valued, and it can not be taken for granted.
The need for voluntary harvesters was compared by Prince Charles to the "Pick for Britain" campaign during the Second World War, where women and girls were tasked to do agricultural work while men were conscripted to fight.
"We source so much homegrown produce during the United Kingdom season, that we absolutely need to ensure it's picked, but it's also vital for the livelihoods of United Kingdom farmers and growers across the industry that the country's fruit and vegetables aren't left to rot". It shall be onerous graft however is massively vital if we're to keep away from the rising crops going to waste'.
Meanwhile, in the upcoming months, Prince Charles continued to note how thousands of people will be needed to help bring in the crops.
'The phrase I've typically heard is "pickers who're stickers".
"They may be wanting to get out and they may be wanting to supplement their income, with an additional job and I would urge them to visit that website, and to look at the opportunities that are there".