Prince Harry sports one, Justin Trudeau has recently grown one, and Brian Blessed's is nearly its own being.
According to a new study, it is likely that a woman will find men with beards less attractive if she runs away screaming from creatures living in the hair, such as lice, ticks, fleas and the like.
However, the Guardian reports that study co-author Anthony Lee, from the University of Stirling, said that evolutionary fears could be behind these results. "In modern times, with increased grooming and overall better hygiene, this link between hairiness and carrying ectoparasites may no longer exist, but the evolved tendency may still persist".
Claims that the male facial hair trend is dead have been dealt a blow by new research which shows women generally rate bearded faces as more attractive than clean-shaven ones.
The respondents judged the photos of bearded men more attractive than their clean-shaven counterparts in both short-term and long-term relationship contexts.
In general, women deemed masculine-style faces more attractive than feminised ones.
As it turns out, the hairier the man, the better the face.
The researchers, led by PhD student Tessa Clarkson, believe this might be because masculine facial features suggest a more physically strong man.
Uncoincidentally, the women who prefer a smooth male face were more revolted by parasites and pests such as ticks and lice. The study found women who expressed higher levels of disgust toward parasites and other pathogens were more likely to judge a man's beard as unattractive.
There's been a long-lasting question and debate among the females of this planet: do women prefer men with or without beards? It is also not clear whether the results would hold for gay men, or women of other sexual orientations.
As beards are one of the biggest traditionally masculine features, this is what the study used to distinguish the faces, presenting them to participants with five different levels of traditional masculinity - a full beard, a prominent jawline and brow, and deep-set narrow eyes. "I wouldn't base the decision to grow a beard on the results of a single study", he said.
The authors of the study reveal that previous research into London fashions suggested facial hair was more common when there were more men than women available in the marriage market.
According to the Daily Star, the study, which was conducted on almost 1,000 American women, determined that women preferred men with beards because it made the males appear more physically and socially dominant. Of course, not everyone does like men to be hairier, and this is where it gets a little more interesting.
"The research advances work on individual differences in women's attractiveness judgments, in this case, by focusing on facial cues that men can easily change - beards - in addition to how "masculine" his face looks", said Watkins.