The department of horticulture at Washington State University started developing the Cosmic Crisp in 1997, when the state's apple growers - who primarily grew Red Delicious and Golden Delicious apples - began to face tough competition from sweet breeds like the Pink Lady and the Royal Gala.
A new apple product (a real fruit) called "Cosmic Crisp", which took over 20 years of expensive development and boasts an ultra-long shelf life-up to a year when kept in the fridge-hit the market in the US on Sunday, selling for $1.99 a pound at a supermarket in Washington State. "When you release an apple, you have to get the name out there because consumers are purchasing apples by name", she said in an interview with NPR.
The debut is a big moment for hundreds of Washington farmers such as Mathison.
Washington State University developed the Cosmic Crisp breed starting in 1997, to help the U.S. state with the most apple growers overcome rival breeds like the Pink Lady and the Royal Gala.
"I'm a fifth generation farmer". It's said to be the biggest and fastest growing endeavor in apple history. "Having been partnered with WSU, we were basically testing lots of varieties and this one really rose to the surface after a lot of years of testing". It also allegedly lasts for up to a year in the fridge.
Zoom out: Under a unique licensing agreement, Washington farmers have been given the exclusive rights to grow the new variety until 2027.
Shoppers at this University Village QFC are among the first to try it. "This has a little more flavor to it, a little more crispness, more sweetness", said Anthony Martinelli. "When I was a kid, the only apple you could buy was a Red Delicious, which are great, nut now we have so many choices", Enger added.
The bi-color Cosmic Crunch is so named for the white speckles that dot its skin and after more than 20 years of study and research is now ready for the world, with shipping to selected stores kicking off today.
"Cosmic Crisp is going to be around for around 60 days this year". While only 450,000 40-pound (18-kilogram) boxes will be available for sale this year, that will jump to more than 2 million boxes in 2020 and more than 21 million by 2026.
Starting December 1, the Cosmic Crisp apples made their way onto grocery store shelves.