When policymakers have questioned its privacy practices, Google has maintained that it uses the data it collects to improve its services.
The European Commission has revealed to Reuters that EU antitrust regulators are now investigating Google's collection of data despite the fact that the search giant has already received record fines in the EU.
The EU is particularly interested in what, how and why data is being collected by Alphabet, Google's parent company, as well as the Big G itself. The questionnaire also probed into if there were restrictions placed by Facebook over the data used by third-party companies in return for access to its APIs. And separately, the company's shopping comparison engine (CSE) rivals have formally complained to the European Commission (EC) that Google's business practices continue to harm them in violation of the terms of a 2017 antitrust settlement. The preliminary investigation is ongoing, he added.
Looker Data Sciences offers cloud-based services that allow customers to gain business-related insights from masses of data, and visualise them in accessible formats.
It was the EU's third fine against Google in three years and brought the company's total bill to 8.2 billion euros ($9 billion) following nearly a decade of investigations into its shopping practices, Android rules and advertising dominance.
News of the European Union probe comes as big tech companies Facebook, Google, Amazon, and Apple face a historic wave of increased scrutiny, with antitrust investigations begun at both the state and federal levels by the U.S. Justice Department (DOJ) and the Federal Trade Commission. "Seeking to augment those advantages through contracts that suppliers can't say "no" to should be viewed with extreme skepticism".
The European Commission has hit Google hard in recent years with three massive antitrust fines.