Some models are even being designed with facial recognition technology, allowing for the television to determine who is watching and make suggestions for new programmes to enjoy based on individual viewing histories.
Since recently purchased TVs are smart TVs, they are created to be connected to the internet for a means of accessing streaming platforms such as Netflix, Amazon Prime etc.
The FBI warned that hackers can take control of your unsecured smart TV and in worst cases, take control of the camera and microphone to watch and listen in.
In a pre-holiday message to consumers, an Federal Bureau of Investigation field office is warning that "smart TVs " - televisions equipped with internet streaming and facial recognition capabilities - may be vulnerable to intrusion.
Are you watching TV or is your TV watching you? But it also says it could be a "gateway for hackers to come into your home". "In a worst-case scenario, they can turn on your bedroom TV's camera and microphone and silently cyberstalk you", the blog post said. Do a basic Internet search with your model number and the words "microphone", "camera", and "privacy".
If you think you may have been hacked, incidents of cyber-crime can be reported to the FBI's Internet Crime Complaint Center in the U.S., or check here for more information about UK-based services.
Don't depend on the default security settings; change your passwords, and know how to turn off the built-in microphones, cameras, and collection of personal information. Samsung caught some heat for the warning, which it posted on Twitter and then later deleted, because many people felt that smart TVs should do this on their own without the user having to manually initiate a scan. If you can't turn them off, consider whether you are willing to take the risk of buying that model or using that service.
Read the privacy policies to see what kind of data your TV maker and app developers collect.
The FBI advises users to put a "a simple piece of black tape over the camera eye" as an easy way of stopping the TV from watching you as well as making sure that your TV manufacturer is constantly issuing updates. More than that, the spotty security patch habits of most TV manufacturers means that some smart TVs are much more vulnerable than others.