The Apple Music Awards will be streamed live on December 4 at 6:30PM Pacific Standard Time from the Steve Jobs Theater in Apple's Cupertino headquarters, with a performance by Eilish. In a symbolic gesture, the same chips which power the devices that put the world's music at your fingertips sit at the very heart of the Apple Music Awards.
The winners for Global Artist of the Year, Songwriter of the Year and Breakthrough Artist of the Year were hand-selected by Apple Music's global editorial team of experts and tastemakers and given to artists who have true passion for their craft, who boldly defy conventions in the category and who embody a sense of humanity, where listeners are drawn as much to who they are as to their music.
Apple on Monday announced its first-ever Apple Music Awards, honoring Billie Eilish, Lizzo and Lil Nas X for their achievements in 2019.
In addition to a dedicated Apple Music Awards page inside the Apple Music service itself, Apple will be celebrating the awards with a globally live-streamed performance from the big victor, Billie Eilish, whose breakout album was streamed on Apple Music over a billion times in 2019, the most of any album on the service.
Each award features Apple's custom silicon wafer suspended between a polished sheet of glass and a machined and anodized aluminum body.
The launch of Apple Music Awards underscores the company's increasing focus on services, as revenue from hardware slows. The first Spotify Awards event will be held in March 5 in Mexico City (the service's biggest single market) and broadcast live on TNT in all Spanish-language countries in the region.
"The Apple Music Awards are created to recognize the passion, energy and creativity of the world's favorite artists". The musically diverse group of inaugural winners have sparked deep social conversation, influenced culture and inspired our customers around the world. The Apple Music Awards will kick off with a bespoke performance from Billie Eilish, whose full-length debut album WHEN WE FALL ASLEEP, WHERE DO WE GO? was the most played album on Apple Music this year.