A document outlining the Texas Republican Party's 2020 electoral strategy was emailed Monday to some unintended recipients, the Dallas Morning News reports. Part of the plan includes buying ostensibly supportive domain names to reroute them to the negative sites.
The strategies listed focus heavily on digital marketing, such as creating microsites to target individual members and an initiative called the "Diverse Texas Republicans Project" meant to "highlight the diversity within the Republican Party through social media to counter the narrative driven by the Democrats".
'Starting after the Primary, the RPT will generate microsites for negative hits against the Democrat candidates in our twelve target race-we expect each microsite to be roughly $500, ' the document reads.
'We are doing that so we continue to dominate in 2020 just like we have for 25 years in Texas, ' Dickey said.
"I suggest we set up a contingency budget to target these folks with mailers, digital ads, and texts to encourage them to turnout for U.S. Senate, State Senate, State House, and so on", the document says.
Republicans also will focus on a handful of online strategies to target vulnerable Democrats, according to the document. In a move The Dallas Morning News described as the party's latest "bizarre political blunder", the internal strategy email offered advice on how to counter the "narrative driven by Democrats" about the GOP's lack of diversity as well as a timeline for a rollout of websites which will bash specific Democratic opponents. The Republican Party will create short videos to "highlight why these diverse individuals are Republican", the draft says. "They know they're in deep peril "given the polarizing nature of the President" and ask 'Republicans will refuse to turnout in the end of the odd election which skill that of they don't desire to vote for him.' The Texas Republican Occasion is desperate". Republicans, meanwhile, are hoping to keep Texas a reliably red state in the 2020 contest. Dickey went on to downplay the incident, saying it "should not be news" that Texas Republicans want to retake seats lost in the last election. "That's why they're going negative, building a fake diversity video, and are regretting their decision to eliminate straight-ticket voting".
In the document, 12 districts now held by Democrat members are targeted as potential pickups for the party in the next election. At the beginning of the 2009 legislative session, Democrats held 74 seats, compared with Republicans' 76. But Ramsey says the Democrats look at 2020 differently.
A spokesman for the Republican Party of Texas did not immediately return a request for comment.