Hangzhou: E-commerce giant Alibaba will kick off it's 24-hour shopping mega-event on Monday and is hoping to achieve another record "Singles" Day' sales this year.
Double 11, also known as the Singles' Day online shopping festival, witnessed record sales of 213.5 billion yuan (about 30.5 billion USA dollars) past year on Alibaba's online shopping platforms including Tmall and Taobao.
Its data center was in 24-hour operation at high loads during last year's Double 11, with real-time data processing at its peak of more than 1.7 billion calculations per second.
The shopping festival, also known as Double 11, is referred as Singles" Day because its date, 11/11 (November 11) consists of four "ones', representing four singles. Cleaning products company Ecostore sold $2.36 million worth of product on November 11, while Fonterra clocked $28m from sales of its Anchor dairy products and Anmum milk powder.
A PriceSpy survey found just 12 per cent of Kiwis have bought something on Singles' Day - but it expects awareness to increase as 11.11 continues to grow.
"The same's likely to be true of Singles' Day, as well".
Alibaba now offers computing services with more than 1 million processors.
Alibaba anticipates 500 million shoppers will take part in the 11.11 event this year, up from about 100 million recorded last year.
NZ Post is keeping an eye on the spending trends this online shopping season and will be reporting back to New Zealand on whether Kiwis are spending as much as we predict in the 2020 Full Download report.
The world's largest online retail event happens on Monday - bigger than Black Friday or Cyber Monday - but few on this side of the planet have heard of it.
Livestreamers are also set to play a prominent role in product promotions this year, as Alibaba increasingly turns to online video influencers to increase engagement on its app. Although, Prime Day is touted as one of the biggest annual shopping events, Singles Day has in the last couple of years surpassed Prime Day both in sales and revenues.
This time a year ago, NZ Post was delivering an average of nearly three parcels a second. After years of steep growth, last year, the number reached 213.5 billion yuan.
Online shopping grew by 16 per cent in 2018 - eight times faster than in-store shopping.
NZ Post delivered more than 78 million parcels past year.