The firm has developed a mood detection system which uses a driver-facing camera and biometric sensing to monitor the person behind the steering wheel. Reports suggest 74 per cent of drivers admit to feeling stressed or overwhelmed every day*.
British luxury auto manufacturer Jaguar Land Rover is developing a new driver aid which will make the vehicle respond to the driver's mood. The settings of cabin features such as heating, lighting and ventilation will be altered in response to their facial expressions to help tackle stress.
Britain's largest carmaker Jaguar Land Rover (JLR) has announced that it will transform the Castle Bromwich plant for production of a range of new electrified vehicles, following previous announcements about investment and job cuts in Britain due to Brexit uncertainties and falling sales.
JLR says the new mood-detection system is one of a suite of technologies that the company is exploring as part of its vision to improve the driving experience.
The vehicle is also being designed with ambient lighting to induce calmness during times of stress.
The system uses AI techniques to adapt to nuances in your facial expression. In time, the artificial intelligence system will learn a driver's preference and make increasingly customised changes.
Jaguar Land Rover's chief medical officer Dr Steve Iley says that even though there is much talk about movement toward self-driving cars, the focus on the safety and comfort of the driver remains as intense as ever. Or it might play a few of your favourite songs to cheer you up - and maybe have you sing along.
Jaguar also hopes to personalise individual driving experiences, through artificial intelligence noticing when a person is starting to show signs of being exhausted, and so responds by playing a suitable playlist and/or lowering the temperature.
It was also revealed that Jaguar Land Rover not only wants to pay attention to the driver but they are also looking to put the system in the back for the rear passenger to help them relax during the ride.
He adds that thanks to advances in research around personal well-being over the last 10 or 15 years, auto makers can strive with greater success to keep drivers "engaged and alert behind the wheel in all driving scenario".