The three biggest streaming services in the world. While these devices can play music from other services like Spotify, they default to Amazon services in many cases.
Streaming music in the USA is viewed by many as a two horse race between Apple Music and Spotify but as highlighted by a recent report from the Financial Times, it'd be foolish to count out the third place competitor.
Amazon Unlimited Music is still smaller than its biggest competitors.
Midia Research credits the rapid growth of Amazon Unlimited Music to the proliferation of Amazon Echo smart speakers and other devices with Alexa. Amazon also offers a super-cheap subscription, at $4 per month, for those who want to listen only via a single Echo smart speaker.
"We're not battling for the same customers as everyone else", Amazon's Steve Boom confirmed. Amazon's user base is older than that of its rivals. "For the industry to reach its full potential, we can't just look at 15- to 22-year-olds", he added. "People don't pay as much attention to it [as to Apple and Spotify], but it's been hugely effective".
Amazon's premium music streaming service, Amazon Music Unlimited is now growing faster than its rivals, Spotify and Apple Music.