The clip, posted four days ago, casts the Facebook founder in a sinister light, boasting of his power, and is meant to appear as if it is a legitimate news program. Now, the tables have turned, and someone has posted a deepfake video of Facebook CEO Mark Zuckberberg on Instagram.
"Imagine this for a second: One man with total control of billions of people's stolen data - all their secret, their lives, their futures", Zuckerberg is made to say in a video from 2017.
Facebook CEO Mark Zuckerberg.
Per Posters' website, he and his fellow artist Daniel Howe teamed up with AI startups to create "deepfake" videos of celebrities ranging from Kim Kardashian to President Donald Trump saying ridiculous things.
The company said it down ranked the false video, meaning it would be seen in fewer people's Facebook News Feeds.
Pelosi later blasted the company, "I think they have proven - by not taking down something they know is false - that they were willing enablers of the Russian interference in our election", she told California's KQED.
This type of clip - which reworks existing clips to tarnish targets - is of a disturbing new genre called "deepfakes". Zilch, apparently. Filtering false news such as the Zuckerberg deepfake hasn't exactly stopped it from spreading like wildfire, and Facebook (and Instagram) will certainly have to answer claims that the tech giants are skirting responsibility on the issue of false news and misinformation.
But Facebook's Head of Product Policy and Counterterrorism Monika Bickert said that users are being told that the video is false when they view or share it.
Until recently, video hoaxes were relatively rare since they are harder to pull off than fakes of still images, but this is changing rapidly thanks to the rise of GANs, or generative adversarial networks. The technique is also used for making deepfakes.
Canny engineers arbitrarily clipped a 21-second segment out of the original seven-minute video, trained the algorithm on this clip as well as videos of the voice actor speaking, and then reconstructed the frames in Zuckerberg's video to match the facial movements of the voice actor., reported Vice. This is not the first time Canny has made such a video. Versions of that video, though, are still on Facebook and YouTube.
"We will treat this content the same way we treat all misinformation on Instagram", said an Instagram spokesperson.
"If third-party fact checkers mark it as false, we will filter it from Instagram's recommendation surfaces like Explore and hashtag pages", said Stephanie Otway, a spokeswoman for the company.