The feature was introduced in 2017 but released first in India, Bangladesh, Pakistan and Brazil. Now Facebook is rolling out its blood donation tool in the United States today, starting in Chicago, New York City, San Francisco Bay Area, Baltimore and Washington, DC. The feature will be available nationwide in the coming months.
The move highlights how Facebook is trying to show it's a force for good even as it grapples with a seemingly endless list of scandals including around user privacy.
Ehigie said that only about four people out of 1000 in low-income countries donate blood, therefore calling for the need to meet the national supply. The social network wants to raise awareness while making it more convenient for people to donate blood.
He added that blood donation could also enhance the production of new blood cells, adding that "When blood is withdrawn, the donor's body immediately begins to replenish the lost blood within 24 hours of donation".
"I have been donating blood for three years now and I don't regret it and I am glad my blood has been saving lives", he said.
Christopher Erhabo, an official of IHVN, assured that there was no pain in donating blood. When blood donation centers need donors, they can request donations and send notifications to those nearby who have signed up.
Visit the About section of your Facebook profile.
To sign up for alerts, users should visit Facebook's blood donation page and click 'Sign up'.
The Institute of Human Virology, Nigeria has said that regular blood donation improves body fitness, lowers calories and helps produce and maintain the required level of iron in human body.
Users will have to opt-in to receive Blood Donations notifications, as you can see in these screenshots. To start, Facebook is working with partners including America's Blood Centers, the American Red Cross, Inova, New York Blood Center, Rock River Valley Blood Center, Stanford Blood Center, Versiti, and Vitalant.