"You won't be for much longer if you use this Cheltenham free bet offer" followed by a link to download the William Hill mobile app.
Integrating the assets of recently acquired MRG Group, William Hill records Online revenues up 8%, offset by the annualised impact of enhanced customer due diligence measures and a strong margin reported during the comparative period.
"Our new advertising campaign featuring Anthony Joshua marks a step change for William Hill with the brand-led creative also integrating safer gambling messages".
The response explained: "Upon reflection, they agreed that it had the potential to be interpreted differently, but it was not their intention to link gambling to sexual success".
The betting operator responded to the accusations, saying that its customers had been known to be looking for the best betting odds and offers, so the company's website and odds were used by players as a comparison to choose the best deal.
Tinder said initial reviews of the ad did not deem it to be socially irresponsible, offensive or targeting minors, and as a result, published it on its platform.
In its response to the regulator, William Hill claimed it meant to imply that by signing up to the offer, customers would be taking their relationship with the company to the next level, rather than becoming more attractive to potential sexual partners.
It ruled that the ad must not appear again in the current form.
United Kingdom bookmaker, William Hill, has reported that its strong momentum across the U.S. market has contributed to a rise in revenues for the group as detailed in a trading update for the unaudited 17 weeks to 30 April 2019.
One, the Bishop of St Albans, Dr Alan Smith, said he was "left speechless" by ads like William Hill's. I fear some betting firms are now operating under a "don't get caught" mentality.