"The new Rocky Mountain High: CheeseBurger Delight ties back to our core strategy of being the first to bring bold and unexpected flavors that are at the forefront of hot restaurant trends to a quick service menu", said Patty Trevino, Senior Vice President, Brand Marketing at Carl's Jr according to Bussines Wire. The CBD burger will sell for $4.20 while supplies last.
"Bar Rescue" host Jon Taffer on why the growth of food delivery is benefitting restaurants and the FDA considering legalizing and regulating CBD in food and beverages.
CBD is a non-psychoactive compound in cannabis - meaning it won't get you "high" - that is said to relieve pain and reduce stress and anxiety, among other reported benefits.
CBD oil is used by a wide range of people for many different reasons from chronic illness to depression and even severe acne. (Cannabinoids that do not comply with these regulations will remain a Schedule 1 substance.) But for now, it's a tricky area of the law, because the Food and Drug Administration still hasn't decided how to regulate CBD products.
Given how much publicity the burger is getting, there's a good chance that demand on Saturday will be ... high.
The burger will contain 5 milligrams of CBD, the Roark Capital Group-owned company said, far below the 500 milligrams some experts say is required for it to be effective. Roark Capital Group, the same private equity firm that owns Sonic, Arby's and Buffalo Wild Wings, also owns Carl's Jr.