The e-commerce giant today said it supports an "appropriate national legislative framework" to prevent facial-recognition systems from infringing on people's civil rights.
All use of facial recognition should comply with existing laws and civil rights.
"It's critical that any legislation protect civil rights while also allowing for continued innovation and practical application of the technology..." In it, Punke lays out the company's "proposed guidelines" for responsible use of facial recognition - five very broad ideas that include calling for high confidence thresholds, human review and transparency in cases where law enforcement agencies use the technology.
Punke stressed the benefits of facial-recognitions systems, like finding missing children and identifying suspects in crimes.
In the company's most detailed response to critics so far, AWS' vice president of global public policy, Michael Punke, said agencies should notify the public when face recognition and video surveillance are used together in public or commercial settings, such as shopping malls.
The company said it was engaging with a USA government institute that tests and compares different vendors' facial recognition technology, but that it was still not possible to "download" its algorithms for testing outside the cloud. "We are engaging with the NIST and other stakeholders to offer our direct assistance towards this effort".
In India, Duggal said, anybody can misuse this technology without fears of facing any adverse legal consequences. "Best practices" should be developed, implemented, and taught.
Amazon is trying to cut down on multiple seller profiles, a problem linked to fake sellers and counterfeit goods, and prompted the user to take a video with his webcam, without an option to decline.
Facial recognition to verify seller identity?
Totally tight-lipped about its newly reported policy of collecting seller facial videos, Amazon also refused to elaborate on whether it had gone to make the required changes to its seller agreements and privacy policies before collecting and storing biometric data.
Amazon.com might be experimenting with a new seller verification programme which requires sellers wishing to register across its site to record a five-second video of their face.
The seller told Buzzfeed that he can not find the video in his seller profile, or find a way to delete it. Matt Cagle, a California based technology and civil liberties attorney, wanted to know.
"Amazon should make it crystal clear they are not exploiting this sensitive face data to, for example, enrich the face surveillance product that a coalition of 90 groups just demanded the company stop providing to governments", Cagle says. This has not stopped the proliferation of numerous ghost or stealth accounts, according to former Amazon marketplace investigator and selling consultant Chris McCabe.