When asked about the book, the protagonist says it is "a "Choose Your Own Adventure" book".
According to the suit, Netflix apparently tried to obtain a license for Chooseco's trademark in the past, but wasn't able to reach a deal with the publisher. Further, Chooseco writes, "The film's dark and, at times, disturbing content dilutes the goodwill for and positive associations with Chooseco's mark and tarnishes its products".
Chooseco claims that Netflix made a concerted to connect the audience with the nostalgia of the 80s and 90s books.
According to a January 11th, 2019 Hollywood Reporter story, USA -based publisher Chooseco filed documents in Vermont arguing that the publisher has used the phrase since the 1980s and has sold more than 265 million copies of its Choose Your Own Adventure books.
The streaming platform released the feature-length Bandersnatch in December which allowed viewers to make decisions at various points of the story, affecting what outcome they might then encounter. Rival studio 20th Century Fox now holds the option to develop a Choose Your Own Adventure interactive series with Chooseco.
The book publisher is Vermont-based Chooseco LLC and alleges in the suit that Netflix basically exploited the brand associated with the book company's famous property to market the film.
"The misappropriation of our mark by Netflix presents an extreme challenge for a small independent publisher like Chooseco", the complaint states.
Chooseco, which has owned the trademark since the 1980s, is claiming infringement, dilution and unfair competition and demanding at least $US25 million ($35 million) in damages or Netflix's profits, whichever is greater. When Dad asserts that the book must not be very good, as Stefan is always "flicking backwards and forwards" through it, Stefan explains, "No, it's a choose your own adventure book".