The Amazon-owned movie database site has launched IMDb Freedive (imdb.com/freedive), a free streaming video channel available in the U.S. IMDb declined to say how many titles are initially available; the site now lists over 130 movies and 29 TV shows to stream for free.
Films featured at the top of the home page on Thursday included "Memento", "True Romance", "Awakenings", "The Last Samurai" and others.
IMDb Freedive offers a collection of TV shows and movies on IMDb's website or through Amazon Fire TV devices without having to purchase a subscription, said IMDb, a unit of Amazon since 1998, according to the Wall Street Journal.
IMDb, which started as a repository for Hollywood credits, has morphed into an entertainment destination in its own right, and it has been a draw for advertisers, which can run video ads that takeover the homepage.
The company said its existing video content - trailers, interviews, and original short series - will be integrated into the new service.
Amazon, which acquired IMDb in 1998, claims the site has more than 250 million unique monthly users worldwide. At launch, only a few hundred titles were available to stream/.
IMDb Freedive is available beginning today at www.imdb.com/freedive, on IMDb's website via laptop or personal computer and on Fire TV devices. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps". Many of those viewers spend their time in ad-free Netflix and Amazon Prime.
Amazon has 4 percent of the USA digital ad market, good for No. 3, behind Google and Facebook.