'With everything that's going on today, we're looking for those humanising qualities because we're seeing online life dehumanising a lot of things, ' she explained on Wednesday, ahead of the annual colour unveiling. We want to play.
But do we want to run toward this color of grandmothers?
Pantone is a company that forecasts colour trends, analyses the psychology of colour and advises companies on colour for product packaging and brand identity. And the Living Coral color trend offers to do something similar-though it feels inherently subtler, sweeter and warmer.
The tropically-inspired colour choice also deliberately evokes undersea coral reefs, which are rapidly disappearing due to climate change.
On one hand, the color is described as signifying a need for support, caring, and love within an often negative social media landscape. It brings to mind, recreation, leisure, celebration - aspects of life that are needed to balance the many challenges faced in the current day and age; one can easily imagine the dynamic color in a setting like a beach escape or the mellow rosy shade of a pair of Nantucket Reds pants. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention. This is definitely a color you see on social media'. "It's bright enough, and engaging". Ever wonder what those Pantone numbers are all about?
And for those non-art majors out there, "chroma" is a description that combines hue and saturation.
Previous years" choices have been somewhat divisive: Ultra Violet, last year's deep purple selection, was derided by commenters on the home decorating blog Apartment Therapy as "Barney-tastic" and "the absolute "it' colour to paint your room in the 6th grade".
Since naming cerulean blue the color of 2000, the Pantone Color Institute has been passing the crown to a new shade each year, basing its choice on trends observed in a wide variety of areas - including "entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations".