Matt Cox is a father of four from Ohio, US, who doesn't mess around when it comes to teaching his children a lesson.
Cox said when his daughter was suspended, she told him that he had to drive her to school the following week.
So Cox told his daughter she'd be making the five-mile trek to school on foot (with Cox in a auto close behind to ensure her safety).
Matt Cox from OH wrote on Facebook his daughter Kirsten, 10, had been kicked off the school bus twice for bullying another child.
Matt Cox made a decision to film his daughter walking to school and explain why this is a lesson learned.
"I just hope that through the video being shared kids can take a look and read some of the comments and tutorials on the post and see just how much words can hurt and cut deep and can have lasting effects on those involved sometimes in the most very bad cases life-ending effects", Cox said. And naturally, parents have differing opinions about the punishment.
The clip was posted on social media and received an overwhelming response.
Others, however, praised the father for a job well done.
Commenter Peggy Smeltzer was among the few that expressed concern: "5 miles is a lot for a 10 year old let alone someone older in 36 degree [fahrenheit] weather I agree with you on not tolerating bullying but I think that's too much". "As you can see this morning, she is learning otherwise". "Because I'm doing what I feel is right to teach my daughter a lesson and to stop her from bullying". "More parents should act like you".
"I just want the kids to know that words truly do hurt; they cut very deep and have lasting effects", Matt told OH news station WTVG.
"Parents need to hold their kids accountable, so, that was me showing how I am holding my kid accountable", Cox told WTVG. The lesson here, obviously, is that if she wants a warm vehicle to carry her along this route in the future she'd best be more considerate to the other kids on the bus.
"Did you get enough views yet", asked one Facebook follower.