Like past year, more of Amazon's Echo smart speakers will no doubt feature in its Black Friday sale, which will see thousands of deals across consumer electronics.
We'll be updating this roundup as we see more deals and push the most current deals - the sales you can access right now - to the front of the gallery.
This year's Black Friday sale could well break all the records of previous years; that's just the way it seems to go.
The Black Friday sales frenzy - which is followed by the equally popular Cyber Monday sale (November 26) - marks the biggest shopping day of the year with Amazon traditionally a key player in the annual event.
As always, Amazon will offer a mix of all-day discounts and "Lightning Deals", which are only available for a limited amount of time - or until the product sells out. Global retailer Amazon tends to go all out for the event, offering all sorts of limited time deals, and this year is no different with a full ten days of sales for United Kingdom customers.
"We also hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy".
Black Friday, which falls on Friday 23rd November, has become a highly-anticipated date in the United Kingdom shopping calendar and marks the start of the Christmas shopping season for some people. There's a feature called AR View, for example - a new augmented reality feature in the Amazon app that allows customers to view products in situ before they purchase.
Amazon claims it will be rolling-out new offers "as often as every five minutes", meaning those who want to get their hands on the best deals will have to keep their eyes glued to the site throughout the 10-day sales extravaganza.
Workshops range from cocktail masterclasses hosted at the Amazon Beers, Wines and Spirits pop up bar, jewelry and candle making sessions from Amazon Handmade Artisans, beauty treatments from Foreo, hair styling from Nicky Clarke, cooking demonstrations, Prime Video screenings and more.