HIV testing should be seen as normal and sensible a precaution as getting a flu jab to protect yourself over winter, according to Prince Harry who is heading a campaign to end stigma that is leading to late diagnosis.
Prince Harry is marking HIV Testing Week by sharing a new public service announcement about the importance of getting tested.
Prince Harry has said people should treat HIV tests the same way as protecting themselves against "viruses like cold and flu".
Susan Hansford, head of service at Spectrum's sexual health services in Wigan, said: "We encourage anyone who has been exposed to risks associated with HIV to take a HIV test".
Some 43 per cent of those newly diagnosed in 2017 were told at a late stage of their infection, meaning damage to the immune system had already begun.
A late diagnosis can lead to a 10-fold increased risk of death.
Harry said a 28 per cent drop in new diagnoses over the last two years was "something to celebrate", but he warned "this is no time for complacency".
Prince Harry said: "We won't bring an end to the Human Immunodeficiency Virus until testing is seen as completely normal and accessible for everyone".
"Two years ago, I took a test and the whole process was actually really easy; the result came back within just a few minutes'".
Harry has long advocated for the importance of HIV testing both in the United Kingdom and around the world.
Speaking in the video message, he added: "There is still too much stigma, which is stopping so many of us from getting a simple, quick and easy test".
The annual Testing Week raises awareness of HIV testing for everyone, and particularly for gay and bisexual men and black men and women who make up 70% of people in the United Kingdom living with HIV.
"Early diagnosis can save lives, and is crucial in helping people with HIV to access effective treatment and live well for longer".
Adding: "It's better that everyone goes and gets tested".
Rochdale Sexual Health also provides treatment and advice on all sexual health matters, and offers pregnancy testing, all methods of contraception, emergency contraception and free condoms.
"By not getting tested, it could kill you".
All of Virgin Care's sexual health services are supporting HIV Prevention England's call to give "HIV the finger" during National HIV Testing Week by offering simple finger-prick tests in the clinic or through postal testing kits.