During the period, there will also be "Deals of the Day" every day, as well as "Lightning Deals" - products available at a discount, in limited quantities, for a short period of time.
The deals will kickstart on November 16, and continue until November 25, 2018. You can also search for deals by "most-shopped-for interests" which Amazon says will make it quicker and easier to shop.
Prime subscribers will also be able to take advantage of an all-new "try before you buy" service known as Prime Wardrobe, which is created to make online shopping for clothes more convenient. Plus, Prime members can now use "Prime Wardrobe" which allows members to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items they decide to keep.
"We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we're excited to offer great deals when shoppers need them most", said Doug Gurr, Country Manager, Amazon.co.uk in a statement.
Like previous year, more of Amazon's Echo smart speakers will no doubt feature in its Black Friday sale, which will see thousands of deals across consumer electronics. Global retailer Amazon tends to go all out for the event, offering all sorts of limited time deals, and this year is no different with a full ten days of sales for United Kingdom customers.
Black Friday, which falls on Friday 23rd November, has become a highly-anticipated date in the United Kingdom shopping calendar and marks the start of the Christmas shopping season for some people.