In at least two identified cases, films available on the streaming platform have different photos available on the main menu, one seeming to focus on white cast members, and the other depicting black actors. "20 lines between them, tops".
Another user named @MikeInBmore responded: "THAT'S RACIST!".
The issue was raised on Twitter by writer and podcast host Stacia L. Brown who suggested Netflix is putting pictures of black actors as certain movies lead image, even if said actors only play a minor role in the title.
It's beyond deceptive to think that I am being manipulated based on my so-called algorithm choices...
This was also apparent in the British film favourite Love Actually, which stars white actors Hugh Grant, Emma Thompson and Colin Firth.
"[Especially] in the first case where it's a bait and switch created to generate royalties for a Netflix title". This in turn, she suggests, is duping users into thinking some movies and TV shows are more diverse than they actually are. A Netflix spokesperson told the Mail Online: 'We don't ask members for their race, gender or ethnicity so we can not use this information to personalise their individual Netflix experience.
In a statement given to The Sun, a Netflix spokesperson said: "Reports that we look at demographics when personalizing artwork are untrue". In terms of thumbnails, these do differ and regularly change.
Netflix released the following statement, "We don't ask members for their race, gender or ethnicity so we can not use this information to personalise their individual Netflix experience".
"We are always trying to learn from our members and looking for ways to improve how we personalise the service over time".
But Netflix has admitted in the past that it uses personalized recommendations for users.
In a blog published a year ago, Netflix revealed it was launching artwork personalisation for its films and TV shows.
Viewers in agreement with Brown and Shoneye have subsequently voiced their anger at being duped into watching TV shows and films they've been led to believe had black lead actors only to be disappointed by token representation in the highlighted content. "I am black, give me black entertainment, give me more - but don't take something that isn't and try to present like it is".
"Meanwhile, a fan of John Travolta may be more interested in watching "Pulp Fiction" if the artwork features John".