Today saw Coleen break down in tears as she explained to This Morning hosts Phillip Schofield and Holly Willoughby how she had be feeling in the aftermath.
The incident prompted viewers to complain about the programme as the debacle received thousands of Ofcom complaints.
But they couldn't avoid the Kim saga, and it seemed like Coleen had been waiting to get things off her chest.
She said: "If I could go back in time, I would change the whole thing. It was never meant to be like that - I genuinely thought she was coming on to make amends, that's what I was told would happen".
The 53-year-old went on: "It was like, 'Let's put it to bed, have a laugh with it and make emdns, but it didn't go like that, obviously".
"From the moment she came out, I have to say it was so genuinely shocking for all of us".
She continued: "I don't like to see anybody in that much distress, like [Kim] was at the end".
Then, breaking down in floods of tears, Coleen said: "It's been the worst week of my life actually". I didn't say anything. I said about two things in that interview.
"She needs help really and I feel awful for her". I've never called her names and she's called me every name under the sun.
"But then to be called a bully and be told, 'Why can't you die like your sister?', 'Why can't you get cancer like your sister?' I've had a week of it".
On the trolls who send her "revolting" messages, Coleen continued: "There's a campaign to get me fired. I cancelled everything last week, I said, 'I can't do it any more'". Having grown up in her family's band, The Nolans, Coleen is just as used to singing as she is presenting, and on Monday's episode of the ITV daytime show, she revealed that she will be embarking on her own solo tour - The Never Too Late Tour - for the first time. We'll never be friends - and that's fine.
She sobbed: "I'm so sorry". I didn't think I was going to cry.