"Between the lines: Hurricane Florence could become the strongest hurricane on record to strike so far north if it makes landfall north of the border between SC and North Carolina as a Category 4 or 5 storm".
"This will likely be the storm of a lifetime for portions of the Carolina coast", the National Weather Service in Wilmington, N.C., said, "and that's saying a lot given the impacts we've seen from hurricanes Diana, Hugo, Fran, Bonnie, Floyd, and Matthew".
"We are already experiencing heavily impacted traffic on some of the evacuation routes", said Jeff Byard, the associate administrator for response and recovery at the Federal Emergency Management Agency (FEMA).
"Just because we have a landfall to the south doesn't mean your out of the woods because the wind around this storm is huge", National Hurricane Center Director Ken Graham said Wednesday morning.
Casselano says the price increase should be brief, but could possibly dramatic.
"Hurricane Florence is the strongest storm to target the Carolinas and this part of our country in decades".
Hurricane Florence is bearing down on the Carolinas, poised to slam the coastline Friday. Cars and trucks full of people and belongings streamed inland. Just adding up the store bases in North and SC and Virginia is an oversimplification, he argues, while his research suggests that only low- to mid-single-digit percentages of most companies' stores will be affected.
Described as a monster, the eye of Hurricane Florence continues to grow.
Still, some companies do look more exposed than others. "Also, a little creepy".
For many of those under evacuation orders, getting out of harm's way has proved difficult, as airlines canceled flights and motorists had a hard time finding gas.
"This morning I drove around for an hour looking for gas in Cary". It will be more tropical depression at that point.
The storm looked likely to make landfall on the coast of North and SC but heavy rain was also expected in Virginia to the north and Georgia to the south. Utility companies said millions were expected to lose power and restoring it could take weeks.
Officials in New Hanover County, which includes Wilmington, have stockpiled enough food and water for 60,000 people for four days, along with more than 28,000 tarps.
"If you don't have a plan in place, you still have time to do something", Jones said.