Online fashion retailer Revolve is facing some serious social media backlash.
The collection has been pulled.
Revolve has released a statement following a backlash over the jumper, which bore the slogan: "Being fat is not handsome it's an excuse".
And the Girls actor didn't stop there either, going on to add that Revolve modelled the intended-to-be empowering pieces on "thin white women" without her consent. But you are rude and ignorant.
"It's a collaboration with five women with the worst troll quotes", the messages read.
Other slogans were included in the collaboration including one that stated "too boney to be boned" and another that read 'if you translated a bum onto her face, she'd have a better face'.
However, when the first sweatshirt was released - apparently prematurely - with no explanation, the wider context of the campaign was lost.
But a Revolve spokesperson issued a statement to HuffPost later on Wednesday, saying that the images were "prematurely released" that morning and were meant to benefit the charity Girls Write Now. The capsule collection-originally conceived by LPA alongside Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse, and Paloma Elsesser-was set to debut tomorrow as a direct commentary on the modern day "normality" of cyber-bullying and the shared desire to create a community for those most affected by the epidemic. Revolve also pledged $20,000 to Girls Write Now, the organization Revolve meant to aid with this campaign, which has made it its mission to help "underserved young women to find their voices through the power of writing and community".
The image of the shirt on the slender model drew the ire of several positive body image advocates, including plus-size model Tess Holliday, who was recently featured on the cover of Cosmopolitan U.K. "We at Revolve sincerely apologize to all those involved-particularly Lena, Emily, Cara, Suki and Paloma-our loyal customers, and the community as a whole for this error".
'The collection has been pulled.
Revolve will donate $20,000 to Girls Write Now "in the hopes that those who need it can still benefit from what was to be a meaningful, insightful and impactful collaboration by LPA".
However, when modeled by Revolve's marketing team on "thin white women", the meaning behind this particular sentiment is clearly distorted and is likely to be interpreted differently - as Lena accepts in her apology.
Elsesser has reportedly contacted LPA to have the quote removed from their sweatshirts.
Picture: Revolve/Screenshot People soon began to call out the sweatshirt's messaging, highlighting that the sweatshirt on a thin model was very problematic.
"As a result, I can not support this collaboration or lend my name to it in any way".
Lena Dunham also took to Instagram to have her say, confirming that her friend, Pia Arrobio, established the brand LPA, and that the pair had been "working on a collaboration" together.