Jim Bridenstine, a top official from Nasa, has revealed that the agency is considering selling name rights of their rockets and spaceships to companies.
NASA studiously avoids endorsements of any kind, because it's part of the civil service and astronauts are therefore barred from showing commercial preferences-the agency does allow some NASA merchandising, but makes no money off sales.
He said that having astronauts appear on cereal boxes, much like celebrity athletes, may help inspire kids to grow up wanting to be a NASA scientist or astronaut, and help embed NASA into the American culture.
"In 1985, NASA agreed to bring modified cans of Coca Cola and Pepsi on board a Space Shuttle flight, but officials stressed the objective was not to conduct a taste test, but to study the effects of microgravity on the containers. 'NASA says other soft-drink companies are welcome to devise containers for shuttle testing, ' a New York Times article from the time said", Koren adds.
"As NASA looks toward the future of private-sector space stations, it's vital to explore these kinds of innovative commercial concepts to ensure that the USA maintains an ongoing presence is low Earth orbit", said Mike Gold, the chairman of the new NASA committee. That plan "has hit resistance in Congress". There's additionally the shrimp enviornment of the ISS no longer being entirely the U.S.'s to give away, as the Russians, Europeans, Japanese and Canadians are additionally spirited. The answer is: "I don't know, but we want somebody to give us advice on whether it is".
He also said he wanted astronauts to be not only more accessible to journalists but even to participate in marketing opportunities to boost their brands - and that of the space agency. A new sub-committee has been set up to explore possible policy options and how they could impact current regulations. The proposal, which comes with several limitations, may be a bad idea.
Plus, there remains a huge unanswered question.
The idea was presented by Bridenstine to the NAC, according to Parabolic Arc. But, Lang continued, "One of the downsides, in my opinion, is obviously the heyday of many, many millions of people watching rocket launches are well and truly gone".
Crews will be carefully chosen, trained and supported to ensure they can work effectively as a team for months or years in space, it said.