Will that improve the annual awards ceremony?
Announced on Wednesday afternoon, the 2019 Oscars will include a brand new category for Outstanding Achievement in Popular Film which seems to be a way for the film body - who traditionally have been criticised for ignoring popular genre films in favour of stuffy dramas - to reconnect more with the masses.
The Academy has always been accused of snubbing commercially blockbuster films whose genres aren't typically considered Oscar-worthy. Those categories will be edited together and aired later during the broadcast.
Of course, a quick glance at social media as a whole shows that overall most non-film industry folk are appreciative of the new category, as it's a sign that the Oscars are at least aware of their image problem and looking to change it. As stated in the letter to Academy members, "eligibility requirements and other key details will be forthcoming". Despite good intentions, this does nothing but devalue the smaller Oscar categories even more than they already were before. The 2017 Oscar ceremony was the lowest rated in the history of the broadcast. All of this comes on the heels of a very successful year for Disney, with Black Panther garnering near-universal acclaim for its empowering message and tackling the complex issue of globalism with considerable thought and care.
"The last thing that the Academy should now be doing is creating a reactionary new category that is, in effect, the Popular Ghetto", said Owen Gleiberman, the chief film critic for Hollywood news outlet Variety.
The problem here is this. The 2018 best picture victor, "The Shape of Water", had grossed $57.4 million in the United States by the time the awards aired and $63.9 million total. The Dark Knight is an example of a blockbuster hit robbed of a Best Picture nomination which led to the Academy increasing the number of nominees in the Best Picture category from five to ten.
But it's the creation of a new "popular film" category that's stirring outrage among Academy voters and forcing yet another hard conversation about race in Hollywood, reports CBS News' Vladimir Duthiers.
It's easy to see why the struggling Academy Awards would be interested in carving out space for popular fare like superhero movies.
Essentially the Oscars for sites that are naturally attractive or culturally significant, the UNESCO World Heritage List is revaluated every year.This week, the World Heritage Committee made 21 new choices during a meeting in Krakow, Poland.The World Heritage Committee decided which of 33 nominated sites were worthy of being named the World Heritage Sites.
Runtime is a frequent criticism of the glitzy awards show, vexing hosts, and producers as they try year after year to keep the ceremony to a palatable length and often using the orchestra to play winners off the stage.