But Netflix are maintaining that the ads are a temporary trial, created to help viewers discover new content.
An American Netflix user elaborated to Ars Technica as to what happened while they were watching, writing, "After the episode ended, I got a screen saying "More Shameless up next..." then the title card slid off screen, and it continued with, "but first check out Insatiable" [a Netflix-exclusive series] and started playing the trailer".
'I've been predicting ads on these streaming sites for years, ' wrote a user called NubSauceJr woefully.
Some maintain that they shouldn't be bombarded with ads if they're paying for a subscription, with the monthly cost ranging from $9.99 to $17.99.
It's all too easy to lose all sense of time, place and sensibility while binge-watching a show, especially on Netflix: as the next episode cuts through credits to auto-play, there's a gleeful passivity to the whole thing.
"Netflix, the day I see an ad while watching a movie or TV, I will unsubscribe", wrote one unhappy camper. Three ads just so i could finish the last 3 minutes of an episode of the Office?' said another.
Netflix isn't calling the new ads for its original content "commercial breaks", but that hasn't stopped subscribers from voicing their displeasure.
Daily Mail Australia has contacted Netflix Australia for comment.