For instance, Stankey suggested that HBO would have to become more like a streaming service to stay on top and compete. "It's going to be a lot of work to alter and change direction a little bit".
Stankey seems to be angling toward pushing streaming services more to compete with the likes of Netflix and Hulu, though those competitors were never mentioned by name.
Having completed its mega-acquisition of Time Warner just weeks ago, AT&T has sent the new head of its entertainment group, John Stankey, on a tour of its of its conquered territories, to leave them in no doubt there's a new sheriff in town.
"I've said, 'More is not better, only better is better, ' because that was the hand we had. Why are more hours of engagement important?", Stankey explained.
HBO now has a Watchmen series in the works as well as a Game of Thrones prequel.
Alex Gilyadov is a writer for IGN. AT&T is, of course, the new owner of HBO so it can do pretty much as it pleases.
Only time will tell what changes the high-profile merger will actually bring about to the network, but viewers can most definitely expect some significant differences as well as new additions.
While that specific change idea seems to have died off, the goal behind it - making major changes to HBO's business model - will live on. Stankey said that HBO needs to attract more subscribers and convince subscribers to spend more time watching HBO, the Times report said.
"It's going to be a tough year", Stankey said, according to The Times. A move to more bite-sized, lowest-common-denominator programming may increase the bottom line, but moving away from what has made HBO so culturally relevant for so long is a risky move - even Netflix, ostensibly HBO's biggest competitor in the current landscape, has realized the importance of original programming, and have spent millions on programming that have become cultural sensations, such as Stranger Things.
Get access to our daily newsletters, Best Stocks List, POWR Ratings, and much more! Stankey wants to even further that at HBO and try something new when it comes to content. Plepler asked if there would be more investment for the content to which Stankey said that there would be "stepped-up investment" adding that the company needed to make money.
Marketwatch has the details on AT&T's plans for HBO.
Both Stankey and HBO CEO Richard Plepler, who hosted the session, admitted that increasing the amount of content the network produces could lead to a dip in quality. "I've said, 'More is not better, only better is better, ' because that was the hand we had", he said.