Seeking to distance his company from the data breach scandal, he wrote: "Cambridge Analytica raised alarm surrounding the potential for misuse of private Facebook data, but public data appears to be coming under increased scrutiny as well".
In a statement to the portal Fast Company, King said: "Even though he is co-founder and board chairman, he has never had day-to-day involvement in Crimson Hexagon". The company monitors social media sentiment for a roster of blue chip clients, and also has links to platforms like Twitter and Tumblr.
Crimson Hexagon has "contracts to analyse public Facebook data for clients including a Russian nonprofit with ties to the Kremlin and multiple U.S. government agencies", The Wall Street Journal reported.
"We don't allow developers to build surveillance tools using information from Facebook or Instagram", said Facebook in a statement, the Guardian reports.
He added: "We need to really take the oversight of these organisations seriously and they should not be at the table". On the other hand, Mark Zuckerberg and his exec team will want to be seen to be being tough on companies that don't follow the rules in regards to harvesting personal information from social media.
Facebook said on Friday that Crimson Hexagon is co-operating and that so far its investigation has not found evidence that the firm obtained Facebook or Instagram information inappropriately. The firm said it sticks to information that anyone can publicly access, and does not collect private data and tried to draw a clear distinction between its behavior and that of Cambridge Analytica.
Citing people familiar with the business, the paper said the government contracts of Crimson Hexagon, which pulls public data from Facebook, were not approved by Facebook in advance.
Crimson Hexagon has signed 22 contracts with the USA government worth over $800,000 according to the newspaper, which cites federal procurement data. Word that Crimson Hexagon's clientele has connections to the Kremlin comes just days after we learned that the massive Facebook data set Cambridge Analytica gathered was accessed by someone in Russian Federation. We also have APIs so that developers can use public or aggregated information to produce anonymized insights for business purposes.
Crimson Hexagon says it has the largest repository of public social media posts, .
Crimson Hexagon did not respond to requests for comment from the BBC. Crimson Hexagon's data was used by the non-profit firm to study the Russian people's opinion of the job being done by Russian President Vladimir Putin, according to the report.
In a blog entry posted by the firm on Friday, its chief technology officer Chris Bingham defended the company's work - without specifically mentioning Facebook's investigation.
Facebook has suspended the account of another social media analytical firm.