Football may or may not be coming home, but the English Football Association has nonetheless been hit with a $70K fine by FIFA after players representing the Three Lions at the World Cup were seen wearing "unauthorized" socks.
The punishment relates to Raheem Sterling, Eric Dier and Dele Alli, wearing socks that have not authorised by the world football governing body - and they are not happy that Trusox, who are an independent socks supplier from Devon, are getting free exposure.
England's trio are on the Trusox hype, but they have now joined Sweden skipper Andreas Granqvist in getting themselves in hot water.
In a disciplinary update published on its website four ahead of England's World Cup semi-final against Croatia, FIFA said it was fining the FA 70,000 Swiss francs for "breaching media and marketing regulations and the FIFA equipment regulations".
"In particular, only one member of the Uruguayan national team continued to display unauthorised commercial branding on playing equipment items during the quarter-final match between Uruguay and France", it added. The player is not named but Luis Suarez is known to be another Trusox wearer.
Earlier in the tournament, the Swedish FA was slapped with a similar fine when several Swedish players were seen wearing the same socks. Federation Internationale de Football Association maintains strict sponsorship protocols regarding the brands and products players are pictured with during matches.
World Cup semifinal opponents England and Croatia's fines over sponsorship protocols are both approximately 10 times the fine that the Russian soccer federation was hit with after its fans were seen unfurling a banner featuring neo-Nazi messaging.