Plus, save an additional 15 percent (up to $100) with coupon code PRIMOSALE thorugh 11 p.m. July 11. Still, more new members signed up for the premium service on Prime Day than any other day in the company's history, according to Amazon. Ahead of Prime Day, Amazon has cut its price from £499.99 to £361.36. In a bid to promote its Prime services in the country, Amazon has has planned to offer some of the best deals on various product categories for 36 hours. The games are yours to keep forever, even if you cancel your Prime membership before your first payment is due. The multi-functional Instant Pot is a perennial favorite for Prime Day.
Amazon Prime members have special reason to shop at Whole Foods this week: When you spend $10 or more at Whole Foods from July 11 to 17, you'll get a free $10 credit that can be used at Amazon during the Amazon Prime Day sales event coming up. Your best bet on Prime Day is to do your homework, don't impulse buy, make sure you read reviews on sale items, make sure what you're getting has all the bells and whistles you want, and is really a sale price.
This is the fourth annual Prime Day event.
A woman uses an Amazon Fire TV in an undated marketing image from Amazon.
Amazon has a new live show that's similar to Home Shopping Network and QVC, so expect to see some deals pop up on the show! Lightning will strike throughout Prime Day, in the form of lightning-fast sales, which will come and go in a flash.
If you haven't been a Prime member in the past 12 months, you can sign up here to start a one-month free trial (students get six months for free).
Shop with SMEs: Prime members will get access to exclusive launches by small businesses such as brass idols by Two Moustaches, accessories by Pipa Bella, kids' toys by Toyshine and musical instruments by SG Musical.
Then, starting July 16, eBay's real rival sale begins.
You know the Amazon brand when you need anything from a computer case to paper shredder to an iPhone charger, those will be up to 30 percent off. In reality, it's more like Prime week, as many "deals of the day" have already been trickling out, specifically electronics like Wi-Fi Light Switches and Bluetooth speakers.